Anima
Anima presents itself as a sophisticated offering from Memoize London, curated for individuals who seek true presence rather than mere attention. Classified strictly as an Extrait de Parfum, this fragrance occupies the highest tier of olfactory concentration, distinguishing itself from lighter formulations through its exceptional intensity and lasting endurance. This substantial 100ml bottle ensures ample capacity for consistent access over time, eliminating the need for frequent replenishment while maintaining a commanding elegance on the dressing table. It is a choice defined for longevity and impact.
The designation of Extrait de Parfum suggests a composition crafted with purity and depth, typically resulting in a richer, more intimate profile that evolves slowly against the skin. Wearing such a concentrated version of a scent is often described as immersive, with the aroma creating a subtle presence around the wearer. London anchors the creative direction of this line, situating the perfume within a framework of contemporary craftsmanship. Choosing this larger quantity reflects a preference for permanence in scent selection and a refusal to compromise on volume.
This item represents a dedicated investment in personal olfactory artistry, requiring only the lightest touch of application to reveal its full character without dominating the surrounding environment. It stands as a timeless accessory for the discerning individual who values substance over fleeting trends. For those deeply committed to their chosen aroma, this voluminous format guarantees availability whenever inspiration strikes. It remains a refined element for the essential ritual of preparing for the day.
Please note: images are a guide only. Packaging and bottle design may occasionally differ from those shown due to manufacturer updates or promotions.
The Composition
Anima Extrait de Parfum 100ml by Memoize London is structured with layered accords that give the composition both clarity and controlled depth. The structure feels deliberate rather than excessive, moving with balance from its initial impression into a more grounded and composed core.
The opening is defined by Cherry , delivering brightness and immediate lift while establishing the tonal direction of the fragrance.
As it develops, the heart introduces Violet, Jasmine , creating a more textured centre. The transition remains smooth, allowing each note to emerge without disrupting the overall balance of the structure.
The base settles into Patchouli , providing cohesion and depth to the drydown while maintaining continuity with the freshness established in the opening.
Shaped with clarity and structural precision from first impression through to drydown.
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