This Privacy Policy describes how The Scent Vault, a trading name of Zyra Fragrances Limited, collects, uses, and discloses your personal information when you visit, use our services, make a purchase from thescentvault.ie, create an account, participate in Member's Vault Rewards, or otherwise communicate with us.

For the purposes of this Privacy Policy, "you" and "your" means you as the user of our services, whether you are a customer, website visitor, or another individual whose information we have collected under this Privacy Policy.

Please read this Privacy Policy carefully. By using and accessing any of our services, you acknowledge that your personal information will be handled as described here. If you do not agree with this Privacy Policy, please do not use or access our services.

We may update this Privacy Policy from time to time, including to reflect changes to our practices, services, loyalty program, profile features, or for operational, legal, or regulatory reasons.

When we make changes, we will post the revised Privacy Policy on this page, update the "Last updated" date, and take any other steps required by applicable law.

To provide our services, we collect and have collected over the past 12 months personal information from a variety of sources. The information we collect and use depends on how you interact with our site, services, customer account, and Member's Vault Rewards.

When we use the term "personal information", we mean information that identifies, relates to, describes, or can reasonably be associated with you. It does not include information that has been anonymised so that it can no longer reasonably be linked to you.

The personal information that you directly submit to us through our services may include:

Basic contact details such as your name, address, email address, and, where provided, phone number.

Order information such as your billing address, shipping address, payment confirmation, email address, and other transaction details.

Account information such as your username, password, login credentials, and account preferences.

Shopping information such as the items you view, place in your basket, save, or purchase.

Loyalty and rewards information you provide or generate through account participation, including reward redemptions, account-linked loyalty activity, issued codes, reward history, and tier-related data.

Profile and preference information you choose to provide, such as your date of birth for birthday-related rewards or offers, favourite brands, product preferences, and similar account customisation details.

Customer support information, including the content of messages you send to us and any other information you choose to provide.

Some features of our services may require you to provide certain information directly. Other information, such as birthday or favourite brand preferences, may be optional but may affect whether certain account features, offers, or rewards are available.

We automatically collect certain information about your interaction with our services, often referred to as usage data. This may include device information, browser type, IP address, network connection details, approximate location derived from IP, referral information, and information about how you use our site, account, and rewards features.

We collect this information using cookies, pixels, local storage, server logs, and similar technologies.

We may obtain information about you from third parties, including vendors and service providers who collect information on our behalf.

This includes companies that support our site and services, such as Shopify, payment processors that collect payment details to process your order, delivery and fulfilment providers, technology partners that help us understand site usage and improve our services, marketing partners where permitted, and rewards or loyalty service providers where applicable.

When you visit our site, open or click emails we send, or interact with our services or advertisements, we or the third parties we work with may automatically collect certain information using tracking technologies.

Any information we obtain from third parties will be treated in accordance with this Privacy Policy. We are not responsible for the accuracy of information provided by third parties or for their separate policies and practices.

We use your personal information to provide products and services, including to process payments, fulfil orders, send order and account notifications, create and manage accounts, arrange shipping, support returns and exchanges, and enable customer reviews.

We use your personal information to operate and administer Member's Vault Rewards, including to calculate points, bonus points, reward eligibility, tier progression, tier benefits, reward redemptions, birthday-related rewards, favourite brand features, and other account-based loyalty functionality.

Where you provide optional profile or preference information, such as your date of birth or favourite brands, we may use this to personalise your experience, display relevant account features, tailor product recommendations, and provide relevant offers, including birthday rewards and brand-related promotions where applicable.

We may use your personal information for marketing and promotional purposes, including to send email or text message marketing where permitted and to show advertisements tailored to your interests.

We use personal information for security and fraud prevention, including to detect, investigate, or respond to potentially fraudulent, illegal, abusive, or malicious activity.

We also use your personal information to communicate with you, provide customer support, improve our services, personalise your experience, comply with legal obligations, enforce our terms of service and our Member's Vault Rewards Terms & Conditions, and protect our rights and the rights of others.

Where data protection law requires us to identify a legal basis for processing your personal information, we generally rely on one or more of the following:

Performance of a contract, where processing is necessary to provide our products, services, customer account features, orders, returns handling, and rewards functionality that you request.

Our legitimate interests, such as operating and improving our business, protecting our services, preventing fraud, securing our systems, understanding customer engagement, personalising your experience, administering our loyalty program in a fair and efficient way, and providing relevant recommendations or offers based on your account activity or stated preferences where this does not override your rights and freedoms.

Compliance with legal obligations, where we need to keep records, respond to lawful requests, comply with tax, accounting, consumer protection, or other legal duties, or enforce legal rights.

Consent, where required by law, such as for certain marketing communications, certain cookies and tracking technologies, or where we specifically ask for your consent in relation to optional profile information or a particular use of your data. Where we rely on consent, you may withdraw it at any time, although this will not affect processing already carried out lawfully before withdrawal.

As part of your customer account, we operate a loyalty program called Member's Vault Rewards. When you participate in this program, we collect and process information related to your rewards activity.

This may include:

Points earned, adjusted, and redeemed through your account, including any bonus points awarded.

Your current points balance, reward eligibility, available rewards, and reward history.

Your loyalty tier status, tier benefits, and the lifetime spend or account activity used to determine that status.

Reward redemptions, issued discount codes, reward usage, and expiry dates.

Order history and activity used to calculate points, bonus points, reward eligibility, and tier progression.

Profile or preference information linked to loyalty features, such as date of birth for birthday-related rewards or favourite brand selections where those features are available.

We use this information to:

Operate and manage the loyalty program.

Calculate and apply points, bonus points, and tier-based earning rates.

Determine your loyalty tier and eligibility for rewards and benefits.

Issue, validate, and manage reward codes.

Display your rewards status, points balance, available rewards, tier status, and relevant account-based reward features within your account.

Support birthday-related rewards, favourite brand functionality, and related account personalisation where those features are available.

Prevent fraud, misuse, abuse, duplicate-account activity, or manipulation of the program.

Processing of loyalty data is necessary to provide the Member's Vault Rewards program to you as part of your customer account and, in some cases, to pursue our legitimate interests in operating, personalising, and protecting the program.

Points, bonus points, reward eligibility, and tier status may be calculated automatically based on your account activity, qualifying purchases, refunds, cancellations, or other program rules applied through our systems.

Your loyalty data is linked to your customer account and cannot normally be transferred to another account.

Where an order is cancelled, refunded, reversed, charged back, or identified as fraudulent, we may adjust or remove points, bonus points, rewards, profile-linked reward eligibility, or tier-related data associated with that activity.

We may share limited loyalty-related data with service providers who support our website, customer accounts, analytics, fraud prevention, marketing where permitted, and rewards functionality. These providers process data on our behalf and are required to protect it.

We retain loyalty-related data as part of your customer account for as long as your account remains active and as necessary to comply with legal, accounting, audit, fraud prevention, or dispute resolution obligations.

For full details on how Member's Vault Rewards operates, including points, rewards, tiers, expiry, and usage rules, please refer to our Member's Vault Rewards Terms & Conditions.

Like many websites, we use cookies on our site. We use them to power and improve our website and services, remember your preferences, operate account and basket features, run analytics, understand how users interact with our site, and support features such as rewards-related display, favourite brand display, sign-in functionality, and account personalisation.

We may also allow third parties and service providers to use cookies or similar technologies on our site to tailor services, products, and advertising on our site and on other websites, where permitted by law.

Most browsers accept cookies automatically, but you can usually change your browser settings to remove or reject cookies. Please note that removing or blocking cookies may affect site functionality and prevent some features from working correctly.

Where required by applicable law, we will request your consent before placing non-essential cookies or similar technologies on your device.

For more information about Shopify related cookies, please see Shopify's cookie information at shopify.com/legal/cookies.

We may disclose personal information to vendors and other third parties who perform services on our behalf, such as website hosting, ecommerce platform support, IT support, payment processing, shipping, fulfilment, customer support, cloud storage, loyalty and rewards services, fraud prevention, and data analytics.

We may also disclose limited profile or preference data, such as birthday-related data or favourite brand selections, to service providers who support account features, loyalty functionality, personalisation, marketing operations where permitted, and related technical services on our behalf.

We may share information with business and marketing partners, including Shopify, to provide services, measurement, and advertising. These partners may use your information in accordance with their own privacy notices where they act as independent controllers.

We may disclose information when you direct or request us to do so, such as where disclosure is needed to fulfil your order or through your use of third-party integrations or payment methods.

We may also disclose information within our corporate group, in connection with a business transaction, to comply with legal obligations, to enforce our terms of service or Member's Vault Rewards Terms & Conditions, or to protect our services, rights, and users.

In the past 12 months, we have disclosed categories of personal information including identifiers, commercial information, account information, profile and preference information, rewards and loyalty data, and internet or network activity data to service providers, marketing partners, and affiliates for the purposes described in this Privacy Policy.

We do not use or disclose sensitive personal information for the purpose of inferring characteristics about you.

To offer Klarna's payment methods, we may share certain personal data with Klarna. This typically includes contact and order details so Klarna can assess whether you qualify for their payment options and tailor the payment methods to your needs.

Any personal data shared with Klarna will be processed according to Klarna's own privacy notice, available at klarna.com/international/privacy-policy.

If you choose to pay with in3, your payment will be processed by in3 B.V. During that process, certain personal data may be shared with in3 to assess your request and complete payment.

For more information on how in3 handles personal data, see their privacy policy at payin3.nl/privacy.

Our services may allow you to submit product reviews and other user generated content. If you choose to submit content to a public area of the site, that content will be public and may be visible to others.

We do not control who may access the information you choose to make public, and we cannot guarantee that third parties who access it will respect your privacy or keep it secure. We are not responsible for the privacy or security of information you choose to make publicly available.

Our site may contain links to websites or online platforms operated by third parties. If you follow those links, you should review the privacy and security policies of the relevant third parties.

We are not responsible for the privacy, security, accuracy, or reliability of third-party websites or platforms. The inclusion of a link does not, by itself, imply endorsement.

Our services are not intended for use by children, and we do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us so that we can review and delete it where appropriate.

As of the date of this Privacy Policy, we do not have actual knowledge that we sell or share personal information of individuals under 16 years of age in a manner that would require special treatment under applicable law.

No method of transmission or storage is completely secure, and we cannot guarantee absolute security. We recommend that you do not use unsecured channels to send sensitive or confidential information.

We retain personal information for as long as necessary for the purposes described in this Privacy Policy, including to maintain your account, provide our services, administer Member's Vault Rewards, operate birthday and favourite brand features where available, comply with legal obligations, resolve disputes, prevent fraud, and enforce our agreements and policies.

Retention periods may vary depending on the type of information, the nature of our relationship with you, whether your account remains active, and any legal, tax, accounting, or regulatory requirements that apply.

Depending on where you live, you may have rights relating to your personal information, including the right to access, know, delete, correct, or receive a copy of your data. In some cases, you may also have the right to restrict processing, object to certain processing, withdraw consent where consent is the basis for processing, request portability, or appeal a decision we make in response to your request.

You may also opt out of promotional emails at any time by using the unsubscribe link in our emails. Even if you opt out of marketing, we may still send you service-related communications, such as messages about your orders, account, or rewards activity.

Where profile or preference information such as your birthday or favourite brands is optional, you may also request deletion or correction of that information, subject to any legal, security, fraud prevention, or operational limitations that apply.

Where your rights apply to loyalty-related data, we may still retain certain records where needed to comply with legal obligations, resolve disputes, prevent fraud, or enforce our program terms.

We will not discriminate against you for exercising your privacy rights. We may need to verify your identity before responding to a request. Where permitted by law, you may authorise an agent to make a request on your behalf, subject to proof of authorisation and identity verification.

You can exercise your rights by contacting us using the contact details at the bottom of this page.

If you have concerns about how we process your personal information, please contact us first and we will do our best to resolve the issue.

If you are not satisfied with our response, you may have the right, depending on where you live, to appeal our decision or to lodge a complaint with your local data protection authority. If you are in Ireland, you may also contact the Data Protection Commission.

Your personal information may be transferred to, stored in, and processed in countries outside the country where you live, including the United States. Your information may also be processed by staff and third-party service providers in those countries.

Where we transfer personal information outside Europe, we rely on recognised transfer mechanisms such as the European Commission's Standard Contractual Clauses, adequacy decisions, or any equivalent safeguards required by applicable law, unless the destination country has been recognised as providing an adequate level of protection.

If you have any questions about this Privacy Policy, our privacy practices, Member's Vault Rewards data, birthday or favourite brand data, or if you would like to exercise any of your rights, please email help@thescentvault.ie.

You can also refer to the company details below.