Magnolia Nobile
Of all the florals the house has made, Acqua di Parma Magnolia Nobile Eau de Parfum is the one with a reputation, and it is the usual recommendation for somebody wanting a white flower that is elegant rather than sweet.
Bergamot, lemon and citron open it, and citron is worth noting because it is rougher and more bitter than lemon, peel and pith rather than juice. The citrus is brief and sets up the flower.
Magnolia itself has a lemony creaminess that makes it unusual among white flowers, and it is given company here rather than left alone. Rose brings structure, tuberose adds a heavier and almost waxy richness, and sambac jasmine deepens the whole arrangement with its warm sweetness. It is a generous heart and the part of the composition people remember. Then it dries down properly, which is what separates this from lighter florals. Sandalwood gives a creamy smoothness, patchouli an earthy depth, vetiver a dry rooty edge, and vanilla a restrained sweetness that stops short of dessert. The base is what makes the flowers last into the evening.
Reckon on six hours at eau de parfum strength, with moderate projection, close enough for the office and rich enough for dinner. It suits spring and autumn particularly, works for day or evening, and although it is pitched at women it is not built in a way that excludes anyone.
The company behind it has been in Parma since 1916. Baron Carlo Magnani founded it wanting something lighter than the heavy perfumes then on offer, and Colonia was the result and still the name it is known by. The house also produces candles and home fragrance, belongs to LVMH, and packs its bottles in the hat boxes that have become part of its identity.
Please note: images are a guide only. Packaging and bottle design may occasionally differ from those shown due to manufacturer updates or promotions.
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