Note Pyramid
Blu
If you want a hot weather fragrance that does not smell like soap or shower gel, Ajmal Blu Eau de Parfum 90ml from 2013 is worth a look.
Watermelon leads, cool and faintly sugary, the note that gives the fragrance its watery character. Bergamot sharpens the first minutes and lavender does something more interesting, cutting the fruit with a herbal, slightly camphorous clarity that stops the opening reading as a soft drink. That lavender is the detail that separates this from most melon fragrances. In the middle, lotus keeps the watery idea going. It is a clean, almost stemmy floral, quiet rather than pretty, and jasmine sits behind it adding just enough creaminess to give the centre body. Neither flower is loud, and the fragrance stays transparent through this stage rather than thickening the way sweet compositions usually do.
The base is where it finally settles down. Sandalwood supplies a creamy, milky wood, amber warms it, and musk pulls both close to the skin. It is a soft landing, and it gives the composition several hours of quiet wear after the fruit has gone. As an eau de parfum it has more staying power than the watery opening suggests, though projection is moderate throughout, which suits a scent built for heat. Spray it for daytime, for summer, for travel and for work, and do not expect it to fill a room. It reads masculine but sits comfortably either way.
Ajmal is a family business that began in 1951, when Haji Ajmal Ali moved from Assam to Mumbai and started supplying fragrance materials to the Gulf trade. Now headquartered in Dubai, it is one of the largest houses in the region and runs its own operation end to end, from sourcing through to retail. Blu belongs to a group of later lines that also includes Aurum, Wisal and Kuro.
Please note: images are a guide only. Packaging and bottle design may occasionally differ from those shown due to manufacturer updates or promotions.
Similar Notes
The Scent Vault
Join thousands earning on every order
Earn points as you shop, redeem for money off, and unlock member perks.
Find out more
The Scent Vault Gift Cards
Give the gift of choice
One card, every scent. Let them pick the fragrance that is truly them. Send it instantly by email, or schedule it for a future date with a message of your own.
Shop gift cards
