Note Pyramid
Whisky24 Old Bond Street
Named for one of the house's old London addresses, Atkinsons 24 Old Bond Street Eau de Cologne 100ml was released in 2013 as part of the relaunch, and Christine Nagel and Violaine Collas built it to be anything but a conventional cologne.
Cardamom and juniper berry open it, and that is a serious pair to start with. The cardamom is cool, papery and faintly soapy, the juniper resinous and dry with the bitterness familiar from gin, and together they make the first minutes bracing rather than refreshing. The heart is where the fragrance shows its intentions. Turkish rose is deep and jammy, a proper rose rather than a dewy one, and black tea sits against it, dry and tannic with a slightly dusty bitterness. Then cade, which is the striking material here: it is tarred wood, smoky and medicinal, the smell of a creosoted fence or a smouldering bonfire, and it turns what could have been a polite rose into something considerably darker.
One material closes it, and it is whisky. Boozy, warm and a little sweet, with the oaky edge of a cask, it gives the dry down a leathery richness that is unusual in a cologne concentration and entirely in keeping with the address on the label. In wear it is lighter than its materials suggest, which is what the cologne strength is for. Four to five hours is typical and the trail stays close. It suits cold evenings, dinners and anyone tired of citrus colognes. It reads as unisex and is worn mostly by men.
The house opened in London in 1799 under James Atkinson and counted the Regency and Victorian courts among its customers. Its name and archive were bought by the Italian group Perfume Holding in 2008, and the brand was revived in 2013, when the first of the new fragrances appeared through Harrods.
Please note: images are a guide only. Packaging and bottle design may occasionally differ from those shown due to manufacturer updates or promotions.
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