BORNTOSTANDOUT
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Indecent Cherry Eau de Parfum

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PERFORMANCE
Longevity
Long Lasting
Sillage
Moderate
DETAILS
Launched
2022
Origin
South Korea
Type
Eau de Parfum
Size

Indecent Cherry

Eau de Parfum

Cherry has been the most fashionable material in perfumery for several years now, and BORNTOSTANDOUT Indecent Cherry Eau de Parfum is one of the more committed examples of it.

Two kinds of cherry do the work. The first is sweet and glossy, closer to the syrup in a jar than to the fruit on a tree, and the sour cherry underneath it brings a sharper, almost medicinal tartness that keeps the whole thing from being sickly. Almond sits with them at the start, which is the classic companion to cherry and pushes it towards marzipan, while saffron adds a dry leathery bitterness, the one serious material in the bottle. The rest of the heart is soft fruit and flowers. Strawberry is jammy and bright, bulgarian rose gives a proper rich floral weight, and mimosa brings a powdery, honeyed yellow softness that rounds the edges. It is a lot of sweetness at once and it is clearly meant to be.

The base is well built, which is what separates this from cheaper cherry scents. Vanilla and benzoin lay down a thick balsamic sweetness, amber warms it, patchouli brings earth and a touch of damp darkness, and musk keeps it pressed against the skin. That patchouli is the detail worth paying for, because it stops the fruit floating off.

Expect heavy projection in the first hour and a long sweet trail afterwards, the kind that gets noticed and commented on. Cold weather and evenings suit it best, it reads unisex, and it is a bad choice for an office. Florian Gallo composed it in 2022.

Jun Lim's Korean house, running out of Seoul since 2022, builds its range on strong dessert like and animalic materials, with DGAF, Dirty Rice and Nanatopia among its better known bottles.

Please note: images are a guide only. Packaging and bottle design may occasionally differ from those shown due to manufacturer updates or promotions.

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