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Chloé L'Eau de Parfum Lumineuse is built on three materials, and that is the first thing worth knowing about it, because it explains how the scent behaves.
Sambac jasmine leads. It is the fuller, softer jasmine, creamy where other jasmines are sharp, and it carries a soft fruit quality underneath the flower that makes it easier to wear than the flower's reputation suggests. Rose comes in alongside it, kept transparent rather than rich, closer to the smell of cool petals than to rose oil in a bottle. Vanilla underneath is handled with restraint, smooth and faintly milky, there to round the flowers off rather than to turn the thing into a dessert. With a composition this short there is no long unfolding to follow. What you smell after ten minutes is essentially what you get for the rest of the wear, which suits anyone who finds complicated fragrance tiring and will disappoint anyone who enjoys tracking a scent through its stages. Worth knowing before you buy rather than after.
As an eau de parfum it carries enough oil to last a working day, and it stays reasonably close to the skin, so two sprays is a sensible starting point. It leans soft and feminine, works in an office, and is comfortable in mild weather and in the cooler end of summer, where heavier florals become hard going. Ane Ayo composed it, and it arrived in 2023.
Chloé has made clothes since Gaby Aghion designed her first collection in 1952, the date the house itself gives, and opened its first Paris boutique twenty years later in 1972. Perfume came in April 1975 and has run alongside the ready to wear and the bags ever since. The fragrances are produced under licence, with Coty listing Chloé among the licensed brands in its luxury division.
Please note: images are a guide only. Packaging and bottle design may occasionally differ from those shown due to manufacturer updates or promotions.
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