Note Pyramid
5th Avenue
Elizabeth Arden 5th Avenue is a full white floral built on nineteen materials, and the generosity is the point. This is perfumery from an era when a fragrance was expected to be a bouquet rather than an idea.
Magnolia, lilac, linden blossom and lily of the valley open it with mandarin and bergamot, and the effect is green and dewy, like cut stems rather than cut flowers.
The heart is where it fills out. Violet, Bulgarian rose, ylang ylang, jasmine and tuberose sit together with peach softening them, and clove and nutmeg running underneath adding a dry spice that keeps the sweetness from taking over.
Iris, sandalwood, amber, musk and vanilla finish it powdery and warm, and the iris in particular gives the last hours that cosmetic, face-powder quality that defines the style.
How 5th Avenue wears
Moderate on both counts, lasting a working day and staying within reach. Spring and autumn suit it best, and it reads as polished rather than casual.
Elizabeth Arden 5th Avenue Eau de Parfum, from Elizabeth Arden, the New York house founded in 1910.
Please note: images are a guide only. Packaging and bottle design may occasionally differ from those shown due to manufacturer updates or promotions.
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