Fan di Fendi
Fan di Fendi Eau de Parfum is the scent that put the house back on perfume counters, and it remains the Fendi fragrance most people can actually name. It opens on fruit handled with some restraint. Tangerine is rounder and sweeter than a sharp citrus opening would be, blackcurrant cuts across it with a tart, faintly green bite, and pear adds a watery crispness that keeps the first ten minutes light on its feet.
The middle is a proper white floral. Jasmine and tuberose together are creamy and full, tuberose in particular bringing that slightly waxy, almost camphorous richness it always does, and rose sits underneath them adding a darker, jammier sweetness. Then the base turns the whole thing. Leather arrives soft and supple rather than smoky, which is a knowing choice from a house built on leather goods, and patchouli grounds it with a dry, earthy edge. The effect is a fruity floral with a grown up finish.
Composed by Delphine Lebeau and François Demachy and launched in 2010, it has aged well and still reads as expensive. Expect six to eight hours of wear, with a presence that is noticeable for the first hour and then settles close. Marketed to women, it works for the office, for daytime in spring and for evenings in autumn, and it is a safe gift for someone whose taste you do not know in detail.
Fendi itself began in Rome in 1925, when Adele and Edoardo Fendi opened a workshop for furs and leather goods, and the family firm was run for years by their five daughters. The double F mark came from Karl Lagerfeld, who designed for the house for decades, and the Baguette and Peekaboo bags carried its name worldwide. Fragrance followed in 1985, Theorema arrived in 1998, and the house has belonged to LVMH since 1999.
Please note: images are a guide only. Packaging and bottle design may occasionally differ from those shown due to manufacturer updates or promotions.
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