Bloom
Gucci Bloom is three white florals and nothing else at all, which in a mainstream designer launch is close to radical.
Jasmine opens it with no citrus to introduce it. You meet the flower immediately, rich and slightly indolic, and there is nothing bright to soften the arrival.
Tuberose is the heart and the centre of gravity. It is the most assertive white flower in perfumery, creamy and heady and faintly medicinal, and here it is given full volume rather than being tamed.
Rangoon creeper finishes it, and this is the material that makes the fragrance unusual. It is a climbing Asian flower that changes scent and colour as it opens, and it gives the base a honeyed, slightly green quality that keeps the tuberose from becoming suffocating.
How Gucci Bloom wears
Moderate on both counts, lasting a working day and staying within arm's reach. It suits spring and evenings, and it is a fragrance that rewards being tried on skin first.
Gucci Bloom Eau de Parfum, created by Alberto Morillas in 2017 for Gucci, the Florentine house founded in 1921.
Please note: images are a guide only. Packaging and bottle design may occasionally differ from those shown due to manufacturer updates or promotions.
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