Bloom
Gucci Bloom Eau de Parfum is built on three white flowers and nothing else, which is unusual at this level and is the reason it smells the way it does.
Jasmine opens it, and it is the heady kind rather than the clean soapy kind, so there is a slightly animal, almost overripe sweetness under the flower from the first minute. Tuberose then takes the composition over completely. Tuberose is the loudest flower in perfumery, thick and creamy and green at the same time, with a faintly rubbery edge that some people love and others cannot get past. Rangoon creeper sits beneath both of them. It is a climbing flower that changes colour as it ages, and in scent it reads honeyed with a soft peppery lift, and it is what stops the whole thing collapsing into a straight tuberose study.
Three materials means there is no long arc to follow. What you smell at ten minutes is close to what you smell two hours later, only quieter and warmer against the skin. That suits anyone who wants a flower to smell like a flower, and it will frustrate anyone who buys fragrance for the evolution.
As an eau de parfum it holds enough oil to last a working day, and it pushes out generously for the first hour, so restraint with the atomiser pays. It is aimed at women. Spring and early summer show it best, at daytime events and weddings and anywhere a dense floral is wanted without a heavy base under it. The perfumer is Alberto Morillas.
Gucci began in Florence in 1921 as a maker of bags and luggage under Guccio Gucci, and grew from there into saddlery inspired hardware, the loafer and eventually clothing. Kering owns the company now, and the fragrance side of the business has always been run by outside licensees rather than in house.
Please note: images are a guide only. Packaging and bottle design may occasionally differ from those shown due to manufacturer updates or promotions.
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