Gucci
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Flora Gorgeous Jasmine Eau de Parfum

NOW €67.40
Was €84.20
You save €16.80
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PERFORMANCE
Longevity
Moderate
Sillage
Moderate
DETAILS
Type
Eau de Parfum
Size

Note Pyramid

Top
first 5-15 minutes
Heart
15 min-2 hours
Jasmine Jasmine Sambac Jasmine Sambac Jasmine Magnolia Magnolia
Base
2+ hours / drydown
Australian Sandalwood Australian Sandalwood Benzoin Benzoin Patchouli Patchouli

Flora Gorgeous Jasmine

Eau de Parfum

Few houses put a single flower on the front of a bottle and then actually deliver it, but Gucci Flora Gorgeous Jasmine Eau de Parfum does, and it uses two forms of the flower to get there.

Jasmine proper gives the heady, slightly animal quality that makes the material interesting rather than merely pretty, and sambac jasmine sits beside it with a cleaner, greener character. Magnolia widens the heart with something soft and faintly citric, and damascus rose adds a deep velvet weight underneath the white flowers that most jasmine releases do not bother with. The opening is sharper than that heart: italian mandarin and bergamot give a zesty few minutes and black pepper puts a dry crack through the middle of them, which is a useful early signal that this is not going to be a simple floral.

The close is where it earns its concentration. Australian sandalwood is creamy and dry at the same time, benzoin brings a warm balsamic sweetness, and patchouli grounds the pair with an earthy depth. Alberto Morillas composed it, and his hand shows in how smoothly those three materials sit beneath the flowers rather than alongside them.

Expect several hours of genuine presence and a long, close finish afterwards, which is what an eau de parfum ought to do. It is best in cooler weather and in the evening, though it is not too heavy for a bright day, and it is aimed at women who like their florals with some shade in them.

Gucci opened in Florence in 1921, the work of Guccio Gucci, who sold luggage and bags before the house moved into equestrian accessories, the loafer and clothing. It is a Kering company, and fragrance is handled for it by an external licensee.

Please note: images are a guide only. Packaging and bottle design may occasionally differ from those shown due to manufacturer updates or promotions.

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Gucci began in early 20th century Florence as a small leather goods shop founded by Guccio Gucci. As the brand grew through the 1960s, its focus on craftsmanship and luxury naturally expanded into fashion, accessories, and eventually fragrance. In 1974, Gucci released its first perfume, marking the start of a new chapter that blended Italian elegance with modern creativity.

Today, every Gucci fragrance reflects this heritage. From the vintage charm of Gucci Number One to contemporary icons like Gucci Bloom and Gucci Guilty, the brand’s perfumes are known for expressive compositions, artistic stories, and a balance of boldness and refinement. Each bottle captures a moment of Gucci’s evolution and its ongoing dedication to style, luxury, and innovation.

Gucci perfumes continue to be celebrated worldwide, offering distinctive scents that appeal to every mood and occasion. Whether floral, fresh, or daring, each fragrance invites you into the house’s rich and imaginative world.

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