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Flora Gorgeous Magnolia
Of everything in the Flora Gorgeous line, Gucci Flora Gorgeous Magnolia Eau de Parfum is the one that leans least on sugar, and that single decision makes it the most wearable of the set for anyone over about thirty.
It opens on dewberry and coconut, which sounds like a holiday and does not smell like one. The dewberry is tart and dark rather than candied, and the coconut is used dry, closer to the husk and to suntan skin than to a dessert, so the two together read fruity and creamy without turning syrupy.
Magnolia is the heart and it is a genuinely beautiful material: a white flower with citrus peel in it, part rind, part petal, and lighter on its feet than the heavy white flowers that usually carry a scent like this. Sambac jasmine is the richer, more honeyed variety of the flower and it fills in behind the magnolia, while clary sage brings a herbal, slightly nutty dryness that almost nobody puts into a floral of this kind. That clary sage is what gives the fragrance its adult quality.
Musk and patchouli close it, the musk clean and skin like, the patchouli earthy and restrained rather than dominant. Expect six to eight hours with moderate reach after the first hour, which makes it practical for work and warm days rather than a statement for the evening. It reads feminine and it suits spring and summer best. Daphne Bugey and Marie Salamagne composed it together.
The house itself started in Florence in 1921, when Guccio Gucci opened a shop selling luggage and travel cases, later adding the riding inspired accessories and loafers it became famous for. Gucci belongs to Kering, and its fragrance arm has always sat with licensees outside the company.
Please note: images are a guide only. Packaging and bottle design may occasionally differ from those shown due to manufacturer updates or promotions.
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