Rush
Gucci Rush is one of the few fragrances from the late nineties that still sounds modern, and the reason is how little it apologises for being loud.
Peach opens it alongside Californian gardenia and African freesia petals, and the effect is immediately creamy rather than fresh. There is no citrus start at all, which was unusual then and remains unusual now.
Damascus rose and jasmine fill the heart with coriander running underneath, adding a dry, slightly soapy edge that stops the flowers becoming syrupy. The whole middle is thick and smooth.
Vanilla, patchouli and vetiver finish it. The vanilla is the thing people remember, but the patchouli and vetiver are what give it its darkness, and without them this would be a much more ordinary fragrance.
How Gucci Rush wears
It lasts a long time and projects strongly, so apply it sparingly. Cooler weather and evenings suit it, and it is a deliberate choice rather than a quiet everyday one.
Gucci Rush Eau de Toilette, 75ml, created by Michel Almairac in 1999 for Gucci, the Florentine house founded in 1921.
Please note: images are a guide only. Packaging and bottle design may occasionally differ from those shown due to manufacturer updates or promotions.
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