Gucci
♀ For Her

Rush Eau de Toilette 75ml

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ACCORDS
PERFORMANCE
Longevity
Long Lasting
Sillage
Strong
DETAILS
Launched
1999
Origin
Italy
Type
Eau de Toilette

Note Pyramid

Top
first 5-15 minutes
Peach Peach Californian Gardenia Californian Gardenia African Freesia Petals African Freesia Petals
Heart
15 min-2 hours

Rush

Eau de Toilette

Gucci Rush is one of the few fragrances from the late nineties that still sounds modern, and the reason is how little it apologises for being loud.

Peach opens it alongside Californian gardenia and African freesia petals, and the effect is immediately creamy rather than fresh. There is no citrus start at all, which was unusual then and remains unusual now.

Damascus rose and jasmine fill the heart with coriander running underneath, adding a dry, slightly soapy edge that stops the flowers becoming syrupy. The whole middle is thick and smooth.

Vanilla, patchouli and vetiver finish it. The vanilla is the thing people remember, but the patchouli and vetiver are what give it its darkness, and without them this would be a much more ordinary fragrance.

How Gucci Rush wears

It lasts a long time and projects strongly, so apply it sparingly. Cooler weather and evenings suit it, and it is a deliberate choice rather than a quiet everyday one.

Gucci Rush Eau de Toilette, 75ml, created by Michel Almairac in 1999 for Gucci, the Florentine house founded in 1921.

Please note: images are a guide only. Packaging and bottle design may occasionally differ from those shown due to manufacturer updates or promotions.

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Gucci began in early 20th century Florence as a small leather goods shop founded by Guccio Gucci. As the brand grew through the 1960s, its focus on craftsmanship and luxury naturally expanded into fashion, accessories, and eventually fragrance. In 1974, Gucci released its first perfume, marking the start of a new chapter that blended Italian elegance with modern creativity.

Today, every Gucci fragrance reflects this heritage. From the vintage charm of Gucci Number One to contemporary icons like Gucci Bloom and Gucci Guilty, the brand’s perfumes are known for expressive compositions, artistic stories, and a balance of boldness and refinement. Each bottle captures a moment of Gucci’s evolution and its ongoing dedication to style, luxury, and innovation.

Gucci perfumes continue to be celebrated worldwide, offering distinctive scents that appeal to every mood and occasion. Whether floral, fresh, or daring, each fragrance invites you into the house’s rich and imaginative world.

GUCCI IN MOTION

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