Issey Miyake
♂ For Him

Fusion D'Issey Eau de Toilette

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PERFORMANCE
Longevity
Moderate
Sillage
Moderate
DETAILS
Launched
2020
Origin
Japan
Type
Eau de Toilette
Size

Note Pyramid

Heart
15 min-2 hours
Ambroxan Ambroxan
Base
2+ hours / drydown

Fusion D'Issey

Eau de Toilette

Coconut in a men's fragrance usually means suncream, and Issey Miyake Fusion D'Issey Eau de Toilette avoids that trap by keeping it dry. The coconut here is the flesh and the shell rather than the oil, nutty and faintly milky with no real sweetness to it, and lemon above it is sharp and simple, cutting the richness before it can settle. The opening is bright and slightly odd, and it is the most memorable part of the fragrance.

Ambroxan is the whole middle, which is an unusual structural choice. It is a modern mineral material, warm and clean and faintly salty, the thing responsible for the polished skin smell in a great deal of contemporary perfumery, and giving it the heart means the fragrance moves from fruit to texture rather than from fruit to flowers. Patchouli is the base, dark and earthy with a dry bitterness, and it provides the only real shadow in the composition. Four materials in total, so this is a short and legible scent with nothing hidden in it. Nathalie Lorson composed it and it launched in 2020.

The eau de toilette concentration keeps projection moderate and longevity reasonable, with the ambroxan doing most of the work after the first hour. It is built for heat: summer, daytime, holidays and warm commutes are where a dry coconut and a mineral base make sense, and it is aimed at men while reading close to neutral. The house behind it is Japanese, founded in Tokyo in 1970 as Miyake Design Studio and incorporated as ISSEY MIYAKE INC. in 1971. Clothing remains its centre, with pleating and experimental tailoring the things it is known for, and perfume has been part of the picture since 1992.

Please note: images are a guide only. Packaging and bottle design may occasionally differ from those shown due to manufacturer updates or promotions.

Issey Miyake Parfums is a collection that was co-developed with Beauté Prestige International in France. The first fragrance, L'Eau d'Issey was born in 1992. The idea for this scent, whose name means ‘water’, was conceived of by Miyake, who saw water as both the greatest material, as well as the greatest source for inspiration. It has had a remarkable influence upon the world of perfume.

The Miyake Design Studio supervises the creative direction for the fragrance at every stage, from the initial concept to bottle design, naming, graphics, package design, marketing tools, and publicity.

Issey Miyake’s philosophy has never deviated. His goals are to create fragrances that convey a message, to inspire people with hope for a bright future, to present simple yet functional bottle designs that are at once accessible and universal, while never losing a sense of wonder. As with our clothing design, we continue to create new fragrances that are not only pertinent to our lifestyles, but are also founded in pure essentials.

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