Floral
Light, bright and deliberately uncomplicated, Jimmy Choo Floral Eau de Toilette was composed by Louise Turner and sits at the easiest end of the house's range.
Fruit opens it rather than flowers. Nectarine gives a soft, slightly fuzzy sweetness, tangerine a sharper zesty lift, and bergamot the clean bitter edge that keeps the first few minutes from turning sugary. It is a cheerful start and an honest one. The middle is where the name earns itself. Magnolia leads, lemony and creamy at the same time, which sounds like a contradiction until you smell it. Apricot blossom keeps a thread of the opening fruit running through, far more delicate than the flesh of the fruit itself, and sweet pea adds a thin, watery, slightly green floral quality that reads as fresh rather than rich. Nothing here is heavy and nothing is trying to be. The close is simple: musk gives a soft clean warmth and ambroxan a dry mineral polish, the modern material that makes a light scent hold on skin far longer than it otherwise would. Eight materials in all, arranged for clarity rather than depth.
At eau de toilette strength this is a daytime fragrance and it behaves like one, with moderate projection, a few hours of presence and an easy fade. It suits warm weather, work, and anyone who wants something pretty without weight. It would also do well as a first proper perfume for somebody who has never worn one.
Jimmy Choo is a London luxury accessories house founded in 1996. It built its name on women's shoes and has since added bags, small accessories and men's footwear. The fragrances are produced under licence by Inter Parfums.
Please note: images are a guide only. Packaging and bottle design may occasionally differ from those shown due to manufacturer updates or promotions.
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