Note Pyramid
Urban Hero
Two unusual materials sit in Jimmy Choo Urban Hero Eau de Parfum, finger lime and palisander rosewood, and between them they make it the least predictable men's scent the house has released. Finger lime is the citrus, and it is sharper and more granular than most citrus, with a pithy, almost electric sourness. Black pepper joins it immediately, dry and dusty, so the opening is bitter and bracing rather than juicy. Anyone expecting a sweet designer start will be surprised.
Palisander rosewood holds the middle and it is the heart of the whole thing: dry, faintly sweet, a little peppery in its own right, with the smell of a planed board about it. Vetiver sits alongside, rooty and earthy and bitter, which deepens the dryness rather than relieving it. Then leather and ambergris finish it. The leather is thin and faintly smoky, the ambergris salty and mineral and almost skin like, and together they give the last hours a warmth that still refuses to be sweet.
It is an eau de parfum and it lasts accordingly, seven hours or more, with moderate projection after a confident first hour. It released in 2019, it is aimed at men, and it is a year round scent that leans towards autumn, towards the evening and towards anybody who has grown tired of fruit. It is the bottle in the men's range that rewards a buyer who has already worked through the obvious ones and wants something with an edge on it.
The firm behind it is a London accessories business that started in 1996 with women's shoes and now sells bags, small leather goods and men's shoes too. Inter Parfums produces the fragrances under licence, and Urban Hero is the dry, serious counterweight to the Man line.
Please note: images are a guide only. Packaging and bottle design may occasionally differ from those shown due to manufacturer updates or promotions.
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