Note Pyramid
Go
Rhubarb at the top of a men's fragrance is rare, and it is the first thing you notice about Joop Go Eau de Toilette, which opens tart and green rather than sweet or soapy.
Rhubarb is sour and vegetal with a watery crunch to it, and bitter orange sharpens that further with a rindy bite. Pimento sits underneath both and is the material that makes the opening unusual: warm, peppery and a little hot, it gives the tartness a spice edge that stops it reading as a fruit scent.
The middle cools down. Violet is powdery and sweetish with a green cast, cypress adds a dry, resinous, almost coniferous line, and bourbon geranium brings a green, metallic sharpness that ties the two together. It is a dry, slightly austere heart and it keeps the fragrance serious.
Fir balsam and musk finish it. Fir balsam is the sticky, sappy, faintly sweet resin of the tree, cool and a little smoky, and the musk softens it so the drydown holds close to the skin. Sophie Labbé composed it and it dates from 2006. At eau de toilette strength it gives four to six hours with moderate projection, and it is a cold weather fragrance for men more than a summer one, suited to daytime and to the kind of wear where you want something recognisable but not loud. Anybody after a men's scent that is neither sweet nor watery will find this an unusual and inexpensive way to get there.
Joop is a German fashion and fragrance name, the creation of the Hamburg designer Wolfgang Joop, whose perfume line began in 1987 and became the part of the business the public actually knows. He stepped back from running it in 2001. Clothing is handled by Holy Fashion Group today and the scents and cosmetics by Coty.
Please note: images are a guide only. Packaging and bottle design may occasionally differ from those shown due to manufacturer updates or promotions.
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