Musk for Women
Jovan Musk for Women Eau de Cologne 100ml comes from 1972, the year the house introduced Jovan Musk and effectively created the market for inexpensive musk fragrance, and it still smells of its decade in the best way. The opening is far brighter than the name suggests. Lemon and bergamot give a sharp citrus start, spearmint adds a cool, slightly toothpaste like snap, lavender brings a clean herbal calm, and neroli softens the edges with a sweet white flower note. Five materials at the top, and they make the first few minutes genuinely lively.
The middle is a seventies floral, properly done. Jasmine is heady, ylang ylang richer and creamier in its sweetness, lily of the valley green and dewy, and clove cuts across all three with a hot, dry, slightly medicinal spice that keeps the flowers from turning pretty. The clove is what dates it, in the best sense. Then the musk arrives and stays. It is warm, soft and faintly animal, with amber beside it adding a dry resinous heat, patchouli an earthy depth and vetiver a rooty bitterness. That combination is the signature: skin like, a little dusty, more sensual than clean, and it is what people mean when they talk about old fashioned musk.
At cologne strength it is lighter than modern feminine launches, four hours or so, close to the skin and easy to reapply from a 100ml bottle. It suits the evening, cooler weather and anyone who finds contemporary fruity perfume thin. It is also one of the very few cheap fragrances with a material list this long, which is the practical argument for trying it at all.
Jovan built its business on scents like this one, sold through drugstores and wide distribution instead of department store counters, and it has been an American mass market name since Jovan Musk reached the market in 1972. Coty, which owns and manufactures the line today, says Jovan Musk is still made and still widely worn.
Please note: images are a guide only. Packaging and bottle design may occasionally differ from those shown due to manufacturer updates or promotions.
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