Note Pyramid
Honeysuckle
Sambac Jasmine
Vanilla Orchid
Gold Couture
Gold Couture Eau de Parfum, from Juicy Couture, takes the sweet end of the house's output and pushes it further, setting white flowers over caramel and praline without the slightest embarrassment.
Gardenia and lily of the valley open it, which is a cleaner start than the drydown would suggest: gardenia creamy and faintly green in the way the living flower is, lily of the valley dewy and green. Honeysuckle, sambac jasmine and vanilla orchid then fill the middle out. Sambac jasmine is the richest form of the flower, warm and almost fruity, and vanilla orchid adds a softer floral sweetness that is not yet the dessert to come.
The base is unapologetic. Caramel and praline are both frankly sweet, the caramel slightly burnt, the praline toasted and rich, with vanilla underneath them and sandalwood providing the only dry note in the whole composition. Anyone who dislikes sweet perfume should stop reading here; anyone who enjoys it will find this generous and well made.
Dating from 2014 and bottled at eau de parfum strength, it has real staying power, seven hours or more, and projects strongly for the first two. One spray is a dose and two is a decision. Cold weather and nights out suit it, heat does not, and it is pitched squarely at younger women.
Juicy Couture is an American clothing label built on a relaxed Los Angeles look and best remembered for its velour tracksuits. Liz Claiborne bought the business in 2003 and sold it on to Authentic Brands in 2013. The fragrances are a licensed operation rather than a house project: Elizabeth Arden took over the Liz Claiborne licences in 2008, and the licence has since been renewed under Revlon, so the clothing label and the perfume have been run by different companies for a long time.
Please note: images are a guide only. Packaging and bottle design may occasionally differ from those shown due to manufacturer updates or promotions.
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