Viva La Juicy
Few designer fragrances of the last twenty years are as widely recognised as Juicy Couture Viva La Juicy Eau de Parfum, and whatever you think of it, the formula explains that better than the marketing does.
It opens on mandarin orange alone, bright and juicy and brief, and then it goes straight into the flowers. Gardenia is creamy and white, honeysuckle sweet and nectar like, jasmine heady and full, and the three of them together make a lush, slightly tropical middle that leaves no room for anything sharp.
The base is why people buy it twice. Caramel and praline sit together, burnt sugar beside toasted nut and confectionery sweetness, with vanilla smoothing them into something rounder, amber adding a dry resinous warmth underneath and sandalwood a creamy grain to stop the sugar from floating. It is unashamedly sweet and very well made, and it has the staying power of a far more expensive scent.
Eight hours is normal and the first two are loud, so two sprays is the correct dose and four is a mistake. It released in 2008 with five of its nine materials in the base, it is aimed at women, and it belongs to the evening, to cold weather and to anybody who wants to be remembered rather than to blend in.
The clothing side of Juicy Couture is American, made famous by velour tracksuits and an unhurried Los Angeles look. Liz Claiborne bought the company in 2003 and Authentic Brands took it on in 2013. The fragrances are produced under licence, moving to Elizabeth Arden in 2008 with Revlon since renewing a nine year global agreement, and this one has been the long running favourite of that range.
Please note: images are a guide only. Packaging and bottle design may occasionally differ from those shown due to manufacturer updates or promotions.
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