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Viva La Juicy Sucré
Within the Viva La Juicy line, Juicy Couture Viva La Juicy Sucré Eau de Parfum is the almond cream one, and that single material is what separates it from its siblings more than the sugar does. Redcurrant opens it, sour and bright and genuinely tart, with mandarin orange adding juice and gardenia already present at the top, creamy and white, which is unusual for a flower at that stage. The first few minutes are sharper than the name implies. The name promises sugar and the fragrance delivers something softer than that.
Almond cream is the heart of it. It is soft, sweet and faintly marzipan like, with a milky quality that sits between dessert and skin, and around it peach is ripe and velvety, orange blossom sweet and waxy, and jasmine heady enough to stop the whole thing from reading as pudding. It is the easiest of the Viva La Juicy scents to wear in company.
Vanilla, cocoa and sandalwood close it. The vanilla is smooth and rounded, the cocoa dry and dusty rather than chocolatey, and the sandalwood creamy underneath, which keeps the finish warm without the burnt sugar weight the original carries. It released in 2016.
Expect seven hours or so at eau de parfum strength, with a strong first hour. It is made for women, it is best in cold weather and in the evening, and it is the one to choose from this range if burnt sugar is the part you have always found too much. Two sprays is the dose. Anybody who finds almond in perfume cloying will struggle, and anybody who has been looking for a wearable version of that material will be pleased. Cold weather suits it and heat does not.
The clothing label is American, built on a relaxed Los Angeles look and famous for velour tracksuits, and Liz Claiborne bought it in 2003 before Authentic Brands did so in 2013. Perfume is handled by licensees rather than in house: Elizabeth Arden picked up the licences in 2008 and Revlon has renewed a nine year global deal since.
Please note: images are a guide only. Packaging and bottle design may occasionally differ from those shown due to manufacturer updates or promotions.
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