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Daisy Dream
Marc Jacobs Daisy Dream Eau de Toilette is the airiest member of a very large family, and the one most often bought for someone who finds the original too sweet.
Blackberry opens it, dark and slightly tart rather than jammy, with pear beside it giving a crisp, watery sweetness and grapefruit cutting across both with a bitter citrus edge that keeps the first minutes from being merely sweet. The middle is unusual and is what people remember. Wisteria is a thin, cool floral with almost no weight to it, lychee adds a perfumed, faintly sweet juiciness, and jasmine thickens the mixture just enough to keep it from floating away entirely.
The close is short and soft: musk, clean and skin warm, with coconut water underneath, which is not the suntan lotion kind of coconut but something far more watery and translucent. Alberto Morillas and Ann Gottlieb composed it in 2014. The eau de toilette strength suits the idea, since a composition this transparent would be exhausting at any greater concentration, and in practice it gives four or five hours with a soft trail. Spray it generously.
Spring and summer are the obvious seasons, daytime the obvious hour. It is aimed at younger women and bought constantly as a gift, which is fair enough: it is pleasant, uncomplicated and very hard to dislike. Against the rest of the range it is the quietest option, and quiet is exactly what some people want from a scent they wear to work every day of the week.
Fragrance is not made by the fashion house here. Coty holds the licence and develops the scents, while the label itself, an LVMH property, concentrates on clothes and bags. It has been doing that from New York since 1984, when Marc Jacobs and Robert Duffy set up Marc Jacobs International.
Please note: images are a guide only. Packaging and bottle design may occasionally differ from those shown due to manufacturer updates or promotions.
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