Note Pyramid
Daisy
Few designer fragrances of this century have been copied as often as Marc Jacobs Daisy Eau de Toilette, and almost twenty years on it still defines what a young, pretty, easy to wear scent is supposed to smell like. It opens green and sharp. Violet leaf is the key to the whole thing, a crushed stem smell, cool and a little bitter, and it is what stops the fruit beneath it from turning into sweet shop confectionery. Blood grapefruit adds a tart citrus bite and strawberry gives a soft red sweetness without ever turning into a dessert.
The middle is a proper floral. Violet returns as a flower rather than a leaf, powdery and faintly inky, gardenia brings a creamy white richness and jasmine fills the space between them. Then musk and vanilla finish it, the musk clean and laundered, the vanilla warm but restrained, which is why the drydown smells like skin rather than dessert.
Alberto Morillas composed it in 2007. The concentration is light, lasting four hours or so before settling close to the skin, and it rewards a generous hand rather than a cautious one. It suits spring, summer and daytime, and it is worn by teenagers and their mothers with equal success, which is rarer than it sounds and explains why the bottle has never left the counters. If you have only ever smelled the flankers, the original is greener and sharper than you may expect.
Daisy, in 2007, is the fragrance that turned a New York fashion label into a fixture of the perfume counter, and everything from Daisy Eau So Fresh to Daisy Dream followed it. The clothing business was started in 1984 by the designer and Robert Duffy and now belongs to LVMH, with Coty licensed to make the scents.
Please note: images are a guide only. Packaging and bottle design may occasionally differ from those shown due to manufacturer updates or promotions.
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