Daisy Love Eau de Toilette

Four materials, and one of them is a berry most people have never tasted: Marc Jacobs Daisy Love Eau de Toilette is the sweetest and simplest thing in the whole Daisy range. Cloudberry does the opening and most of the middle, a soft golden red fruit sweetness with a slight tartness behind it, closer to jam on toast than to anything sharp. Daisy follows as a light, thin floral with very little weight behind it, more a suggestion of petals than anything resembling a bouquet.

The close is the interesting part. Cashmere musk is soft, clean and enveloping, the fragrance equivalent of a knitted blanket, and driftwood sits underneath it, dry and salted and faintly sun bleached, which is the only thing in the composition pulling against the sweetness. This is a short composition and does not pretend otherwise. There is no development to follow and nothing hidden away in the last hour, which for a scent in this register is honest rather than disappointing. Alberto Morillas composed it in 2018.

As an eau de toilette it is light on the skin, giving three or four hours of real presence before fading in close, and it wants to be sprayed liberally rather than dabbed. Spring and summer suit it, and it is aimed at younger women in particular, selling heavily as a gift. Anyone who finds the original Daisy too green will probably prefer this, and anyone who wants complexity should look elsewhere in the range entirely.

Two people founded the company in 1984: the designer and Robert Duffy, his business partner. The fashion house is LVMH's, the fragrances are Coty's under licence, and Daisy Love is one of many offshoots of the 2007 original.