Anima
Memoize London Anima Eau de Parfum is a fragrance built around a dark, rich heart that balances fruit with depth. Cherry opens the scent with a juicy, slightly tart brightness, giving way to a soft violet and jasmine heart that feels polished rather than sugary. Beneath these, a dry patchouli base anchors the composition with an earthy warmth.
Across its development, the fragrance shifts from fruity and sweet toward something more textured. Oud and nutty accords add a dark, resinous richness, while powdery and yellow floral notes soften the edges and lend a quiet, cosmetic elegance. The overall character is intriguing without being heavy, with enough sweetness to feel inviting and enough woody darkness to keep it grounded.
On the skin, Anima sits at a moderate distance, generally noticeable to those close by rather than filling a room. It tends to last through a full day with a steady presence, though it settles gradually as the notes mellow.
The composition suits professional settings, casual days and evenings out alike, and its all-season character means it can be worn comfortably from spring through winter. Its blend of cherry sweetness and oud depth gives it a sense of occasion that works equally well at the office or in the evening.
Presented as an eau de parfum in a 5ml bottle.
Please note: images are a guide only. Packaging and bottle design may occasionally differ from those shown due to manufacturer updates or promotions.
The Composition
Anima Eau de Parfum 7.5ml by Memoize London is structured with layered accords that give the composition both clarity and controlled depth. The structure feels deliberate rather than excessive, moving with balance from its initial impression into a more grounded and composed core.
The opening is defined by Cherry , delivering brightness and immediate lift while establishing the tonal direction of the fragrance.
As it develops, the heart introduces Violet, Jasmine , creating a more textured centre. The transition remains smooth, allowing each note to emerge without disrupting the overall balance of the structure.
The base settles into Patchouli , providing cohesion and depth to the drydown while maintaining continuity with the freshness established in the opening.
Shaped with clarity and structural precision from first impression through to drydown.
The Scent Vault
Join thousands earning on every order
Earn points as you shop, redeem for money off, and unlock member perks.
Find out more
The Scent Vault Gift Cards
Give the gift of choice
One card, every scent. Let them pick the fragrance that is truly them. Send it instantly by email, or schedule it for a future date with a message of your own.
Shop gift cards
