Black Avaritia
Memoize London's Black Avaritia is an eau de parfum with a rich, resinous character built on amber, woods and a soft sweetness. It opens with a bright, slightly tart citrus edge that quickly gives way to something warmer and more enveloping, so the initial freshness serves only as an introduction.
As it settles, the heart brings a balsamic and powdery richness, with a softly floral thread beneath a smoky, incense-tinged warmth. The base is where the fragrance is most fully itself. Dry woody facets sit alongside a creamy, vanilla-like sweetness and a clean musky finish, with a faint oud depth that adds weight without heaviness. Honey runs through the whole composition, giving it a golden, gourmand quality that stays on the right side of rich.
On skin, this is a strong presence. It tends to project well and generally holds its character through a long day, so a light application is usually enough. Its warmth and sweetness lean toward evening and cooler months, though it can be worn across the year by those who enjoy an expressive scent.
It suits a night out and can also work in professional settings where a distinctive signature is wanted. Unisex in presentation, it will appeal to anyone drawn to ambered, woody warmth.
Presented as an eau de parfum from Memoize London.
Please note: images are a guide only. Packaging and bottle design may occasionally differ from those shown due to manufacturer updates or promotions.
The Composition
Black Avaritia Eau de Parfum 7.5ml by Memoize London is structured with layered accords that give the composition both clarity and controlled depth. The structure feels deliberate rather than excessive, moving with balance from its initial impression into a more grounded and composed core.
The opening is defined by Honey, Grapefruit , delivering brightness and immediate lift while establishing the tonal direction of the fragrance.
As it develops, the heart introduces Labdanum, Incense, Cashmeran, Violet , creating a more textured centre. The transition remains smooth, allowing each note to emerge without disrupting the overall balance of the structure.
The base settles into Amber, Cedarwood, Sandalwood, Vanilla, Musk, Vetiver , providing cohesion and depth to the drydown while maintaining continuity with the freshness established in the opening.
Shaped with clarity and structural precision from first impression through to drydown.
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