Vita
Memoize London presents Vita, a distinguished Extrait de Parfum housed in a substantial 100ml reservoir designed for enduring enjoyment. Classified as an Extrait, this formulation offers a higher concentration of fragrant oils compared to standard eau de parfum variants, ensuring longevity that lingers close to the skin throughout the day and night. The presentation avoids the need for frequent reapplication, offering a stable presence that complements both casual attire and formal wear. This generous capacity supports sustained daily application for those who prioritize performance.
The name Vita evokes vitality and life, suggesting a scent profile grounded in richness and modern energy. Its composition balances subtlety with impact, avoiding heaviness while maintaining distinct character over time. Wearers seeking a signature aroma will find this offering versatile enough for personal moments yet potent enough to command presence during refined social gatherings. As part of the brand, this creation reflects a commitment to olfactory artistry rooted in London’s contemporary creative scene. Whether applied to the collarbone after a cleansing routine or misted onto the wrists before an evening event, the concentrated nature of this extract enhances the emotional connection to a wearer’s daily ritual.
Please note: images are a guide only. Packaging and bottle design may occasionally differ from those shown due to manufacturer updates or promotions.
The Composition
Vita Extrait de Parfum 100ml by Memoize London is structured with layered accords that give the composition both clarity and controlled depth. The structure feels deliberate rather than excessive, moving with balance from its initial impression into a more grounded and composed core.
The opening is defined by Saffron, Strawberry, Cardamom, Raspberry, Black Pepper, Apple , delivering brightness and immediate lift while establishing the tonal direction of the fragrance.
As it develops, the heart introduces Peony, Rose, Violet, Labdanum , creating a more textured centre. The transition remains smooth, allowing each note to emerge without disrupting the overall balance of the structure.
The base settles into Vanilla, Patchouli, Musk , providing cohesion and depth to the drydown while maintaining continuity with the freshness established in the opening.
Shaped with clarity and structural precision from first impression through to drydown.
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