Note Pyramid
I Love Love
Few scents from the middle of the 2000s are still recognised as instantly as Moschino I Love Love Eau de Toilette, and the reason is the opening: a bright, pithy citrus rush that almost nobody has copied as cleanly since. Olivier Cresp composed it in 2004.
Grapefruit, orange and lemon arrive together, which sounds obvious and is not, because the three are balanced so that none of them turns sweet. Redcurrant sits underneath with a sour red tartness that keeps the peel honest. Then the middle softens the whole thing in an unusual direction. Sugar cane brings a green, grassy sweetness rather than a confectioner's one, bulrush adds a dry reed and water quality that is rare in anything mainstream, and lily of the valley and tea rose supply flowers that stay thin and cool rather than rich. Cinnamon is the surprise, a small warm bite that stops the scent from feeling like a drink.
The close is light by design. Musk does most of the work, cedarwood keeps it dry, and thanaka wood, the pale bark paste used as a cosmetic in Myanmar, adds a chalky, faintly powdery finish that is the reason the last hour smells like clean skin rather than perfume. This is a daytime scent and reads feminine and cheerful. It does not shout, and at eau de toilette strength it needs a top up if you want it to last past the afternoon. Warm weather makes it better. If you want citrus that stays bright without going soapy, it is still one of the obvious places to start.
The house is Italian, and the scent business belongs to somebody else. Euroitalia took the Moschino fragrance licence in 1987, exclusively, and has manufactured the perfumes ever since, which is longer than most designer licences survive.
Please note: images are a guide only. Packaging and bottle design may occasionally differ from those shown due to manufacturer updates or promotions.
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