Nina Rouge Crush
Cherry is everywhere in fragrance at the moment, and Nina Rouge Crush Eau de Parfum is Nina Ricci's version of it: sweet, red and unapologetic.
The cherry here is the glacé kind rather than the fresh kind, sticky and a little syrupy the way preserved cherries always are, and raspberry sits alongside it adding a tart edge that keeps the opening from being syrup. Damascus rose then does something more interesting, bringing a deep, jammy floral weight that folds into the fruit so neatly you have to look for it, while gardenia adds a creamy white softness above. The base is simple and warm: vanilla for sweetness and cedarwood for dryness, and that thin dry line of cedar is the only thing keeping the whole sticky arrangement upright.
Olivier Cresp composed it for release in 2025. Six materials, generously dosed, and no attempt whatsoever at subtlety, which is the honest appeal of the thing. Fragrances like this are bought to be enjoyed rather than admired, and it knows it. As an eau de parfum it has real staying power for something this fruity, holding for most of a day with a noticeable first couple of hours. Cold weather and evenings suit it best, and it is squarely aimed at a younger wearer, though cherry has a way of appealing to people who claim to have outgrown that sort of thing. Two sprays is the sensible dose and three is a statement.
Robert Ricci, the founder's son, was the one who understood that perfume would matter more than couture, and he set up a department for it in 1941. His mother, an Italian couturiere, had given the Paris house its name nine years earlier. It has been part of the Puig group since 1998.
Please note: images are a guide only. Packaging and bottle design may occasionally differ from those shown due to manufacturer updates or promotions.
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