Note Pyramid
To Be My Avatar
Rum is the material that makes Police To Be My Avatar Eau de Toilette memorable, and it is a boozy, sweet, slightly sticky thing that most fragrances at this price would not risk.
The opening gives no hint of it. Lemon is sharp and clean, cardamom cool and faintly soapy beside it, and for the first ten minutes the scent is bright and dry and perfectly conventional, the sort of start that could belong to any number of bottles. The middle is the handover, and artemisia is what makes it interesting. That is the wormwood note, bitter and green and a little medicinal, and setting it against orange blossom, which is clean and waxy and lightly sweet, creates a contrast that holds the attention for a good half hour while the base warms up underneath.
Then the last act arrives and takes over. Rum is the loudest part of it, warm and dark and spirituous, cocoa sits underneath bitter and powdery rather than milky, and guaiac wood runs beneath both, smoky and tarry and faintly like a struck match. It is a genuinely good finish and it lasts far longer than the bright hour that precedes it. Released in 2024, at eau de toilette strength it keeps sensible manners, loud for an hour and then close for four or five more. Winter and evenings are its natural territory, it is aimed at men, and it will be appreciated by anyone who likes a scent with a drink in it.
Police sits inside the Italian De Rigo Group, which launched it in 1983 with sunglasses and nothing else. A licensed perfume line was the first addition, men's and women's bottles appearing in 1997, and the To Be range the company dates to 2011 has carried the name since.
Please note: images are a guide only. Packaging and bottle design may occasionally differ from those shown due to manufacturer updates or promotions.
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