Note Pyramid
Signorina in Fiore
Of all the Signorina flankers this is the one built on fruit, and Salvatore Ferragamo Signorina in Fiore Eau de Toilette is softer and younger than the fragrance it descends from. Pomegranate opens it, which is a shrewd choice: it is tart and slightly tannic rather than sugary, and it gives the first minutes a sharpness that stops the whole thing from being merely sweet. Pear sits with it, cool and crisp and watery, and the two fruits together smell clean rather than juicy.
Cherry blossom is the heart and it is doing something clever. It is a delicate, almost powdery floral with a faint hint of fruit in it, and jasmine is placed underneath to give it enough body to survive the hour. The effect is of a single flower rather than a bouquet, light but not thin, and it is the most recognisable part of the fragrance.
White musk and sandalwood finish it. The musk keeps the drydown soapy and clean, and the sandalwood adds a creamy warmth that is easy to miss and is the reason the fragrance stays pleasant late in the day rather than fading into laundry.
Emilie Bevierre-Coppermann is the perfumer, and 2017 the release year. As an eau de toilette it gives four hours or so of light wear and sits close after the first, so it is best applied liberally. It is aimed at younger women, suits spring and summer, and works well for daytime and the office.
The name on the bottle was a working shoemaker's, and the business he began in Florence in 1927 sold nothing but footwear for years. It came to fragrance at the end of the nineties and has treated it as a core part of the company ever since.
Please note: images are a guide only. Packaging and bottle design may occasionally differ from those shown due to manufacturer updates or promotions.
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