Tommy New York
Tommy New York Eau de Toilette 100ml, from Tommy Hilfiger, arrived in 2025 and is a more grown up proposition than the brand's casual scents, with the spice in the middle doing most of the talking. There is no fruit in it at all, which is unusual for the house.
Bergamot starts it cleanly, lavender gives the first minutes a dry herbal calm, and sage adds a greyish, slightly bitter green that stops the opening being merely citrus. Then the spices arrive and they are the reason to try it. Pink pepper is bright and prickly, cardamom is cool and aromatic, coriander brings a lemony, almost soapy sharpness, and elemi adds a bright resinous lift, clean and almost sappy, while patchouli begins to darken everything from below. The base is dry and urban: cedarwood for a dry, sawn sharpness, vetiver for earth and smoke, amber for a resinous warmth that keeps the whole thing from turning cold. Elemi is the material worth knowing about here, since it turns up in very few mainstream releases. At eau de toilette strength it is designed to be worn in quantity, and it holds for a good five or six hours with a moderate reach, close enough for a meeting and noticeable enough to register in a lift.
It is a men's fragrance, it works all year, and it suits the office, travel and evenings out in cities. The 100ml bottle is the practical size for something you would wear routinely rather than save. Men who find the brand's casual scents too light for work should start with this one, and two sprays to the chest with one to the neck is about right.
The brand started with one menswear collection in 1985, grew into a defining American label of the nineties, and has been part of PVH since 2010. Its scents are made under licence by the Estee Lauder Companies through the Aramis business.
Please note: images are a guide only. Packaging and bottle design may occasionally differ from those shown due to manufacturer updates or promotions.
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