Yum Me, Sunny! Eau de Parfum

Escada Yum Me, Sunny! Eau de Parfum belongs to a line that has made sweet summer fragrance a habit, and this one is on the creamy side of that rather than the sharp side. It is sweet without being sticky, which is a harder balance to strike than it sounds. There are three materials and the shape is plain. The tartness arrives first from passion fruit, which in perfumery is a strange fruit, musky and almost sulphurous at full strength and bright and acidic when it is handled lightly, as it is here. Ylang ylang is the heart, and it does most of the character: a thick, creamy, faintly spiced flower that smells richer than its price usually suggests. Coconut milk finishes, soft and powdery, with none of the oily edge that the material can have. The three of them run in a straight line from tart to creamy, and there is no fourth act waiting behind them.

Because the eau de parfum concentration carries more oil than a toilette, the fruit does not vanish in the first twenty minutes the way light summer scents often do. It holds, and then it settles into a sweet, creamy warmth that sits close to the skin for hours. Two sprays on skin rather than on clothing is the way to get the most from it, since the coconut milk needs warmth to open out. It suits daytime in warm weather, holidays, and anyone who wants comfort from a fragrance rather than complexity. There is no puzzle in it, and that is deliberate. Anyone who finds the heavier sweet releases of recent years exhausting will find this an easier version of the same pleasure.

The house was set up in Munich in 1978 by Margaretha and Wolfgang Ley, known in clothing for bright, bold design. The fashion business was acquired by the Mittal family trusts in 2009, and fragrance is handled under licence.