Note Pyramid
Sambac Jasmine
I Want Choo
Jimmy Choo I Want Choo Eau de Parfum is the house's best known fragrance and the one that turned its perfume line from a shoe shop sideline into something taken seriously in its own right. It works because it is simple and very well judged. Mandarin orange and peach open it, the mandarin soft and sweet rather than sharp, the peach plump and juicy, and the pair of them lasts just long enough to set the tone.
The heart is the interesting part. Red spider lily is an unusual material, a bright and slightly odd floral with a sharp edge that stops the fragrance from being just another sweet one, and sambac jasmine beside it is the richest kind of jasmine, intensely white and faintly animal under the sweetness. Between them the middle is heady without being thick. Then vanilla and benzoin close it, and this is where the staying power comes from. Vanilla is handled as a soft, creamy warmth rather than as sugar, and benzoin adds a balsamic resinous depth with a trace of smoke. Six materials in all, and the balance between the fruit, the flowers and the resin is the whole trick.
The concentration is doing real work here. Expect eight hours and more, with real projection for the first two, and treat it accordingly: one or two sprays will do. Autumn and winter evenings suit it best and it is a great deal of fragrance for a hot office. It reads feminine and overtly glamorous, and it is aimed squarely at nights out rather than daytime. Composed by Sonia Constant and released in 2020.
The house was founded in London in 1996 and made its name in women's shoes before adding bags, accessories and menswear; the fragrances, this one included, are the work of its licensee, Inter Parfums.
Please note: images are a guide only. Packaging and bottle design may occasionally differ from those shown due to manufacturer updates or promotions.
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