Note Pyramid
Black Cherry
Bitter Almond
Sambac Jasmine
I Want Choo Forever
There is more going on in Jimmy Choo I Want Choo Forever Eau de Parfum than in the fragrance it flanks, and bitter almond is the material responsible for the difference. The opening is red and bright. Strawberry is sweet and a little green, pink pepper adds a dry rosy sparkle, and rose itself is soft rather than formal, the three of them making a first impression that is fruity but not childish.
The heart is where it gets good. Black cherry is dark, syrupy and faintly boozy, bitter almond cuts straight across it with a marzipan sharpness that has something medicinal at the back of it, and sambac jasmine adds a thick white floral richness. Cherry and almond together is an old and very effective pairing, and here it is the whole character of the scent.
Vanilla and tonka bean finish it, the vanilla smooth and creamy, the tonka bean providing a dry powdery sweetness that keeps the base from turning into a pudding. Eight materials, well balanced, with a clear idea running through them.
It wears heavily. Expect strong projection for two hours and eight or more hours of life, with the cherry and almond audible throughout. One spray is the sensible dose. Cold weather and evenings are its element and summer very much is not. Against the original I Want Choo this is darker, richer and more distinctive, less of a crowd pleaser and more of a signature. It reads feminine and dramatic. Released in 2022 and composed by Louise Turner and Sonia Constant.
The brand is a London accessories house, founded in 1996 and best known for women's shoes; the fragrance line, which runs from Rose Passion to Urban Hero, is handled under licence by Inter Parfums.
Please note: images are a guide only. Packaging and bottle design may occasionally differ from those shown due to manufacturer updates or promotions.
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